Selected Cases

CRM Application for Sailing Tours

Custom CRM system for Sail Croatia. New automation system helped them to reduce manual operations and handle more requests

Estimate your project

Team

2 full-stack developers

1 project manager

Timeline

2016 — present

Location

Egham, United Kingdom

Noticeable Results

Sail Croatia became one of the top tour operators for Croatia in the UK & Ireland. A highly stable and convenient CRM system was delivered for business automation.

automized modules

13000

requests/month handled

70%

manual job decreased

Challenge

The founder of Sail Croatia requested travel CRM development services from Rubyroid Labs. The challenge was to create a modern CRM system, which would help to release the time staff members were investing into tasks which could be automated, thus allowing them to provide customers with a higher quality end to end experience.

Custom Web Application Custom CRM System Booking Management System Automated Reports Payment Systems Integration

Sail Croatia expects to have a system that not only provides a high level of customer experience but aids in the efficiency of tasks completed by staff to allow them to focus on providing customers with a highly personalized experience

Justin Christensen

PM Sail Croatia, United Kingdom

Solution

Sail Croatia is the travel service with more than 13.000 visitors per month, so employees could not process all the orders manually. That’s why it was decided to create modern CRM system, where most of the processes can be automated. System includes:

— Tour booking management

— Reservation status information and management

— Boat allocation

— Reports section

— Customers management section

— Email services integration

The main problem of development was lots of unmaintainable legacy code in the application that was received from the previous vendor. So, our developers decided to use patterns that allow to isolate and broke down old code into small pieces and refactor it to acceptable, clean code. Sail Croatia now have an app PCI compliant with Stripe SDKs, and integration of Xero for accounting is in the process.

Meeting

Every morning daily plans, every week or two progress brief

Communication

Skype

Task Tracking

Google spreadsheets, Redmine

Technology

How It Looks

Swipe

Manual booking edit from admin dashboard.

Boat allocation menu.

Creation and editing of custom tours.

Payment system integration and control.

Custom payment options.

Listing Enquiry.

Tour List.

Results

Today, Sail Croatia is the market leader in the Croatian tourism market. New CRM system helped company to increase the performance significantly, thanks to automation processes. Fresh, adoptive and user friendly design helped Sail Croatia’s staff to start work with the system right off the bat. Nowadays we continue to support Sail Croatia project discussing and implementing future improvements and design changes.

Results

Hear from the Customer

Justin Christensen

PM Sail Croatia, United Kingdom

Rubyroid Labs has provided very high quality and professional service to Sail Croatia, this has led to our working relationship lasting over a year and still going strong! We would recommend them to other potential customers.

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