CRM Application for Sailing Tours
Rubyroid Labs delivered a custom CRM system for "Sail Croatia", a family-owned business specializing in cruises around the stunning coastline of Croatia. New automated system helps them to scale sales and improve the efficiency of the staff.
Team
2 full-stack developers
1 project manager
Timeline
2016 — present
Location
Egham, United Kingdom
Noticeable Results
Sail Croatia became one of the top tour operators for Croatia in the UK & Ireland. A highly stable and convenient CRM system was delivered for business automation.
30
automized modules
13000
requests/month handled
70%
manual job decreased
Challenge
The founder of Sail Croatia came to Rubyroid Labs with the challenge to create modern CRM system, which would help to release the time staff members were investing into tasks which could be automated, thus allowing them to provide customers with a higher quality end to end experience.
Solution
Sail Croatia is the travel service with more than 13.000 visitors per month, so employees could not process all the orders manually. That’s why it was decided to create modern CRM system, where most of the processes can be automated. System includes:
— Tour booking management
— Reservation status information and management
— Boat allocation
— Reports section
— Customers management section
— Email services integration
The main problem of development was lots of unmaintainable legacy code in the application that was received from the previous vendor. So, our developers decided to use patterns that allow to isolate and broke down old code into small pieces and refactor it to acceptable, clean code. Sail Croatia now have an app PCI compliant with Stripe SDKs, and integration of Xero for accounting is in the process.
Meeting
Every morning daily plans, every week or two progress brief
Communication
Skype
Task Tracking
Google spreadsheets, Redmine
Technology
How It Looks
Results
Today, Sail Croatia is the market leader in the Croatian tourism market. New CRM system helped company to increase the performance significantly, thanks to automation processes. Fresh, adoptive and user friendly design helped Sail Croatia’s staff to start work with the system right off the bat. Nowadays we continue to support Sail Croatia project discussing and implementing future improvements and design changes.
ResultsHear from the Customer
Justin Christensen
PM Sail Croatia, United Kingdom
Rubyroid Labs has provided a very high quality and professional service to Sail Croatia, this has lead to our working relationship lasting over a year and still going strong! Would recommend to other potential customers.
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