Selected Cases

CRM Application for Sailing Tours

Sail Croatia is a family-owned business specialising in cruises around the stunning coastline of Croatia. As pioneers and market leaders, company in the enviable position of having the best boats to work with in Croatia. Sail Croatia staff choose only to work with the boats and crews who meet their high level of customer service.

Website

Team

2 full-stack developers

1 project manager

Timeline

2016 — present

Location

Egham, United Kingdom

Challenge

The founder of Sail Croatia came to Rubyroid Labs with the challenge to create modern CRM system, which would help to release the time staff members were investing into tasks which could be automated, thus allowing them to provide customers with a higher quality end to end experience.

Sail Croatia expects to have a system that not only provides a high level of customer experience but aids in the efficiency of tasks completed by staff to allow them to focus on providing customers with a highly personalized experience

Justin Christensen

PM Sail Croatia, United Kingdom

Solution

Sail Croatia is the travel service with more than 13.000 visitors per month, so employees could not process all the orders manually. That’s why it was decided to create modern CRM system, where most of the processes can be automated. System includes:

—  Tour booking management

—  Reservation status information and management

—  Boat allocation

—  Reports section

—  Customers management section

—  Email services integration

The main problem of development was lots of unmaintainable legacy code in the application that was received from the previous vendor. So, our developers decided to use patterns that allow to isolate and broke down old code into small pieces and refactor it to acceptable, clean code. Sail Croatia now have an app PCI compliant with Stripe SDKs, and integration of Xero for accounting is in the process.

Meeting

Every morning daily plans, every week or two progress brief

Communication

Skype

Task Tracking

Google spreadsheets, Redmine

Technology

How It Looks

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Results

Today, Sail Croatia is the market leader in the Croatian tourism market. New CRM system helped company to increase the performance significantly, thanks to automation processes. Fresh, adoptive and user friendly design helped Sail Croatia’s staff to start work with the system right off the bat. Nowadays we continue to support Sail Croatia project discussing and implementing future improvements and design changes.

Hear from the Customer

Justin Christensen

PM Sail Croatia, United Kingdom

Rubyroid Labs has provided a very high quality and professional service to Sail Croatia, this has lead to our working relationship lasting over a year and still going strong! Would recommend to other potential customers.

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Belarus

375 29 882 82 82

Platonova str. 20B/3
Minsk, 220005

United States

1 609 224 5549

89 Park Lane
Glen Mills, PA, 19342