Chatbots are now on the rise. Learn how they can improve your business and why everybody is so crazy about them.

Chatbots wave is coming

Chatbots are new apps. Their emerging popularity is only speeding up its tempo, so the next decade one can expect plenty of new solutions and businesses that use chatbots for all sorts of purposes.

Premises and Opportunities of Messaging Bots

But what makes chatbots so popular? There are a few reasons for that.

1. Too Many Apps

The main reason, why the era of apps is in its dusk is that nowadays there are too many apps. People get tired of installing too many programs and having too many icons on their fancy phones. There’s a significant decline in a number of apps downloaded, comparing 2015 and 2016.

This way it’s getting much harder to push a customer to download an app, to say nothing about buying it.

2. Too Expensive Apps Marketing

Developing a mobile application is not the cheapest thing itself. Besides, the large amount of applications in the market eventually increased the marketing budget for its promotion.
Even if a User downloaded an app, the life on it decreases with every year. The diagram below shows that more and more users stop going into the app already after the first day of download.

This means that even you developed a wonderful app and made user put it on his phone, with every year it is harder to make him actually use it, so all your efforts go in vain.

3. Messengers are much more than chatting

The fall of apps trend is accompanied with a rising interesting in messages. People getting tired of apps, tend to seek for a place, where they have everything in one box. And messengers eagerly took this place of omni-functional platform.

So whether you want it or not, high audience is drifting now from apps to messengers.

Chatbots – Rescue Rangers

Chatbots are a wonderful chance to get through to your audience on a daily basis.Just have a look, how many millions of people are using messengers nowadays.

And this number is growing every day. Let’s have a look at the most common ways chatbox can help you.

1. Easy up the Support

First and foremost, chatbots is a perfect way to make a life of your support Team much easier. Chatbot allows helping many more customers at a time, none of them is hang waiting and all of them feel that their request is important.
Of course, it’s unlikely you would be able to replace the whole support department with developing a chatbot.

Full Guide on Creating Telegram Bot that Stores State

But nevertheless, it can at least automate the first line of support.

2. Decrease the Costs

One more positive impact of chatbots on your business is the decrease in expenses. With chatbots, you will be able to reach a much audience on a regular basis, which cuts the costs for marketing. Besides, automation of certain processes will allow you establish a better contact with you customer in a form, which they are comfortable with.
This opens wide horizons for improving your business strategy and optimising the costs.

3. Modernise Your Services

And finally, with more chatbots appearing every day at some point customers would expect you to have a chatbot. This way the earlier you start, the more modern image you will have. And by the time every business will be pushed to have a chatbot you will already be on the top of this service.

We in Rubyroid Labs believe that chatbots have a bright future. We are pretty experienced with developing chatbots, so if you have an idea you’d like to be put to live, drop us a line.


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Daria Stolyar is a Marketing Manager at Rubyroid Labs. You can follow her at Linkedin.

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