Ruby on Rails (RoR) development services
Rubyroid Labs is a Ruby on Rails development company that provides full-cycle Ruby on Rails software development services for startups and enterprises of all sizes worldwide.
Estimate project
Rails development partner since 2013

In 2013, two Ruby developers assembled a team of Ruby on Rails enthusiasts who shared their dedication and passion for the technology. Since then, our expert teams have delivered scalable solutions, specializing in Ruby on Rails web and mobile app development and contributing to this community.
Ruby on Rails development services
Use our Ruby on Rails development services for turning your vision into real business benefits.
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Vendor transition
We help you switch your web development vendors through a smooth, hassle-free transition. Our vendor transition services minimize risks, ensure continuity and prevent project disruptions during the transfer process.
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MVP development
With our MVP development services, we turn your raw business ideas into market-ready, viable digital products. Launching an MVP helps you test the product and gather valuable feedback from stakeholders to guide future development.
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Consulting
Our Ruby on Rails consulting services include an expert review of your software solution, team structure, suitable technologies and integrations to ensure your Ruby on Rails development process is cost-effective.
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Dedicated developers
Our Ruby on Rails consulting services include an expert review of your software solution, team structure, suitable technologies and integrations to ensure your Ruby on Rails development process is cost-effective.
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Refactoring
Rubyroid Labs’ software engineers resolve issues and upgrade your existing code, applying industry best practices.
Our team follows coding standards that enhance the scalability and maintainability of Ruby on Rails software products.
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AI Integration
By implementing AI integration into a Ruby on Rails app, our developers can enable greater user engagement. Adding AI chatbots boosts the application’s usability and conversion rates through personalized user support.
Our clients have been featured on ↓
Our Ruby on Rails case studies
Our high level engineers have built more than 300 successful Ruby on Rails applications in various industries, establishing our rails web development company as one of the top 3 Ruby on Rails development companies globally, as recognized by Clutch. Check out some examples of our Ruby on Rails development firm’s results.
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01 crm system
Automating car wash business processes
Rocket Wash is a scalable CRM system developed by our specialists for car wash businesses around the globe. The solution helps optimize employees’ performance, track financial transactions, and manage car wash reservations.
The CRM app has helped over 100 business owners increase their profits by 40% to 350%. Our rails development company delivered this system using our Ruby on Rails development expertise.
deliverables
- ux/ui design
- crm development
- mobile app development
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02 insurance platform
Developing an
enterprise insurance platformOur Ruby on Rails development company served CoverageXpert in developing an AI-based Ruby on Rails application for insurance brokers and their clients. The solution searches insurance options on the market, enabling agents to efficiently access relevant products and determine the terms and conditions.
Now our Ruby on Rails development team provides assistance for the ror application.
deliverables
- ux/ui design
- mvp development
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03 drone management system
Drone service application development
Zeitview (formerly DroneBase) is known for providing aerial drone inspection solutions for sustainable infrastructure
We are proud to be a reliable Ruby on Rails development service provider, contributing to the project's rebranding in 2023 and providing ongoing maintenance and upgrades.
deliverables
- team extension
- orthomosaic stitching
- client & organization structure
- app for drone pilots
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04 beauty e-store
Digital transformation of a beauty store
Yelz is a cosmetics store chain with a unique algorithm for selecting reliable beauty products. The client’s business idea was to develop scalable software for selling cosmetics worldwide.
Our Ruby on Rails development company delivered e-commerce development services, including brand identity implementation, algorithm architecture creation, and a robust website development for future growth.
deliverables
- brand identity
- ux/ui design
- business analysis
- website development
Meet our RoR development team
Our Ruby on Rails development firm employs more than 60 ror developers with an average of five years of programming expertise. During more than 11 years, we have been growing our industry experience while serving our clients’ missions.
More about our teamHow we select the best Ruby experts for projects
Before offering our Ruby developers to your project, we evaluate their technical skills to match your specific business requirements. Our Ruby on Rails app development selection process consists of three stages.

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Stage 1
CV review
We review the candidate’s CV and conduct a short interview with our hiring manager. During the conversation, we discuss the rails developer’s background, education, and motivation to verify their alignment with your company culture and values.
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Stage 2
technical interview
During technical interviews, our development agency’s technical lead uses engineering quizzes, real-time coding challenges, industry experience, and other tasks to check the ror developer’s code skills. For each client, we select a rails developer by the required technologies and experience.
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Stage 3
interview with the client
You'll interview potential web and mobile developers to evaluate their coding expertise, problem-solving capabilities, understanding of project needs, and ability to collaborate effectively.
Get a quote
in 3 business days
Ruby on Rails team onboarding process
Why us
Seasoned RoR experts
Since 2013, our Ruby on Rails development company has been implementing this technology while strengthening our expertise. Our developers bring 3–7 years of experience on average, ensuring high-quality code in every project.



Ruby enthusiasts
Being a part of the international Ruby community,
we contribute to the RoR
development in many ways:
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20+ Ruby conferences and meetups run by us, with attendance exceeding 1,300.
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We have trained more than 1,500 Ruby developers, both online and onsite.
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In our blog, we share knowledge and challenges from our Ruby on Rails application development journey.
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Our tech leads' weekly podcasts keep developers current on the latest Ruby solutions and related topics.
Healthy communication fosters a friendly and team-oriented culture on the project. As a trusted Ruby on Rails development company, we achieve it through:
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Internal training and team-building activities.
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Direct communication channels for all parties.
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A robust collaboration toolset including Slack, Zoom, Jira, Redmine, Basecamp, MS Teams, Asana, Trello and any other tools you prefer.
Agile approach
Using Agile software development methodology enables our RoR developers to work efficiently, receive regular feedback, and solve problems promptly, delivering solutions and desired results within expected timeframes.

Time-zone overlap
Regardless of our clients’ location worldwide, whether in Latin America or Asia, we establish overlapping business hours for daily sync-ups during the Ruby on Rails development process. No matter where your company is based, we ensure seamless collaboration.



Our Ruby on Rails experience across industries
Ruby on Rails is primarily used for web and mobile apps that require rapid development and maintainable code and need quick market entry. Whether you are a startup or a mature brand, we’ll help you find a Rails-scalable solution in your industry.
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E-commerce
- multi-vendor or single-brand platforms
- custom checkout flows
- payment gateway integrations
- inventory management
- product catalog systems
Utilizing Ruby on Rails frameworks and open-source libraries allows us to build e-commerce software and launch MVPs with top-notch functionalities.
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Real Estate
- property search systems
- interactive maps
- virtual tour integration
- real estate CRM
- property development tools
Ruby on Rails is a great choice for custom software development thanks to its vast ecosystem of gems and built-in functionality for data management, user authentication, and system integration.
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Travel
- online booking systems
- route planners & budget calculators
- travel agency CRMs
- travel CMS
- customer service platforms
Integration with booking APIs and fast handling of complicated reservation systems are the key benefits RoR brings to travel web and mobile application development.
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Automotive
- dealer management systems
- vehicle inventory platforms
- service center solutions
- automotive CRMs
- fleet management solutions
Rails application development delivers robust tools for inventory management, dealer network operations, and seamless integration with vehicle databases for sales and service tracking.
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Drones
- flight planning platforms
- telemetry processing systems
- safety & compliance platforms
- flight statistics & performance metrics
- service scheduling
Rails framework enables secure and scalable solutions for drone fleet management, real-time telemetry processing, and mission planning with extensive API integration capabilities.
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Fintech
- payment processing systems
- digital banking platforms
- investment management
- lending platforms
- cryptocurrency solutions
Implementing expert Ruby on Rails web services ensure transactional security, enabling encrypted data exchange to protect sensitive financial information.
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Lifestyle
- workout tracking platforms
- healthcare appointment scheduling
- class scheduling
- trip planning
- hobby management
Ruby on Rails enables rapid development of lifestyle platforms—from healthcare and fitness to hobby applications—with engaging user features and scalable architecture.
Clients testimonials

Engagement models
Work with us as your Ruby on Rails contractor in whatever way suits you best, and leverage our extensive experience in Ruby on Rails development to bring your vision to life.
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Fixed
PriceHave your RoR solution delivered within your set budget.
Suitable when you have ↓
- project specifications
- technical documentation
- clear functionality requirements
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Time
& materialsPay only for the work hours spent on your assignment.
Suitable when you have ↓
- project with high flexibility
- unclear technical specifications
- need for ongoing adjustments
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Dedicated
teamsHire your own Rails team with a relevant skillset.
Suitable when you have ↓
- need for a full-time team
- required control over the development process
- complex product roadmap
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Frequently asked questions
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What other technologies do you use in addition to Ruby on Rails?
Ruby on Rails is a powerful choice for web development due to its elegant syntax, extensive gem library, and strong community support. Many successful companies choose to use Ruby on Rails for building their web apps.
The standard process of implementing a Ruby on Rails application is the following:
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1. MVP development
Ruby on Rails is an effective framework for creating MVPs. Its powerful architecture and broad gem libraries allow for the rapid creation of feature-rich solutions, assisting in the speedy and cost-effective validation of business concepts.
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2. Pivot the solution
The best Ruby on Rails practices include modular architecture and a maintainable code base, enabling rapid feature adjustments and iterations. Expert Ruby developers leverage these practices for efficient pivoting when business requirements evolve.
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3. Scale
Ruby on Rails professionals provide scalable solutions to handle increasing traffic and user demand. The framework's architecture enables efficient system scalability and performance optimization.
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1. MVP development
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What types of businesses do you work with?
For 10 years, our Rails software development company has been delivering Ruby on Rails solutions across various business scales, from startups to large enterprises. With Ruby on Rails development, our clients have achieved desired results, accelerating their business growth.
Our startup experience:
• Partnered with 35+ VC-backed Rails startups (Y Combinator, Seedcamp)
• Contributed to our clients’ successful funding rounds of $500M+
Our enterprises experience:
Delivered 300+ web and mobile apps for SMBs and enterprises
Served global brands including:
• Mastercard
• Volvo
• Toyota
• SailCroatia
• Airswift
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Why is Ruby on Rails good for software development in 2023 and beyond?
Software is becoming increasingly complex, and Ruby on Rails allows you to deploy a complex application fast. In 2021, Ruby 3.0 was released, tripling the performance of Ruby applications. It's no surprise that Shopify, Airbnb, Netflix, and other big names are using the ruby programming language and the rails framework in their products, leveraging its power, scalability, and developer-friendly nature to deliver robust and efficient solutions
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What other technologies do you use in addition to Ruby on Rails?
As one of rails development companies we also use other frameworks and technologies:
Backend
Ruby on Rails, Node.js, RackspaceFrontend
HTML5, CSS3, jQuery, Ember, React.js, AngularJS, Vue.jsDatabases
MongoDB, Redis, PostgreSQL, MySQLTesting
Testunit, Capybara, Apache Jmeter, CucumberDevOps
Github, Git, Docker, Gitlab, Bitbucket, Webpack, Sublime text, Xcode, Docker, Compose, CircleCI, AWS, HerokuMobile
React Native
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What happens after I request a quote for Ruby on Rails application development services?
Once you’ve contacted Rubyroid Labs for a quote for building web applications, we will:
1) have an introductory call with you;
2) sign an NDA;
3) check out your source code (if available);
4) make estimates;
5) discuss the details of the prospective development process with you;
6) choose a developer or developers, and connect you so that you can interview them;
7) sign an agreement with you;
8) kick off the development.
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What languages do your development teams speak?
All our developers speak English. We practice our language skills through weekly discussions with a native speaker in our headquarters. These sessions provide dedicated teams with valuable opportunities to refine their language abilities, expand vocabulary, and enhance their overall communication skills.
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Do you provide UX/UI design, quality assurance and business development?
Yes, we have experts in all these fields. Our designers can take a product from mockups, sketches and wireframes to the final product design. We know how crucial it is to tailor the design to your business model and target audience, ensuring the visual elements efficiency and enhancing users' experience. By leveraging agile methodologies, we prioritize development and version control, allowing for frequent feedback and adjustments throughout the process.
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All I have is a product idea. Can you work from that?
Sure. We have extensive experience in helping startups and small businesses transform their product ideas into reality. If you have an idea and nothing more, we start with product discovery. This is a process through which our team studies your idea and formalizes it in documentation, outlining technical aspects and requirements. This results in the following:
Documentation
Prototyping
Estimates
Team structure
Want to know more about how we do discovery? Contact us, and we’ll tell you all about it.
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How quickly can you take on Ruby on Rails projects?
With our expertise in rapid application development, we can accelerate the development timeline and potentially reduce the time it takes. However, the exact timeframe will still depend on various factors, including the complexity of the tasks and the availability of developers. Usually, it takes around 2–3 weeks to start.
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Can I test your developers?
Our developers can make a small test task for you to see whether they are the right fit for your undertaking.
They are proficient in a wide range of programming languages, including some of the most popular programming languages today. This diverse skill set ensures that we can cater to your specific needs and deliver high-quality results. Ruby developers use extensive expertise to examine and improve code quality.
Once the engagement has begun, the first two weeks of the Rails web development process are a test period. Within this period, you can decide whether to continue with the developer(s) we have assigned or replace them. All it takes is a one-day notice.
The test period is paid in full as part of the engagement and only applies once at the beginning of the partnership.
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Do you conduct code audits and code reviews?
Yes, we do. We understand the advantage of maintaining code quality. We make a point of reviewing the code we’ve written ourselves and letting you, the client, review our work. In addition, we provide rails code audits and reviews as a consulting service.
In recent years, we conducted about 50 code audits resulting in savings for our clients.