Every day we build web and mobile applications to cover needs of our users and make their life better. But ask yourself: what might happen if you have several application under the same brand? For sure multiple applications will have a few pros and cons relative to single application. These differences will include technical, app maintenance cost, design, learning curve, user experience, DevOps, marketing, SEO and other parts. Every department in your company will see different parts as the most vital for the applications. But who is right and where should you put main efforts?
