Holiday is a perfect time not only to relax but also to remind your customers how much you value them. We have picked up 5 easy ideas that will help you to spread love and increase customer retention. According to E-Consultancy research, it costs 5 times more to acquire a new customer than to keep an old one.

This way by focusing on customer retention you receive more by spending less. And holidays are the perfect time to focus on customer retention. Here are some tips on how to enhance your marketing strategy during holidays.

1. Promote Christmas Deals

ruby_header The easiest and most popular way to spread Christmas spirit all around is to offer some Christmas offers and discounts.

It is not only a perfect way to remind about yourself but also makes up a perfect newsletter. Many customers expect some winter sales, so don’t be greedy and meet their expectations. Those who work in retail know it for sure Those who work in retail know it for sure, that Christmas sales are a great way to earn a few times more than in other months. So don’t lose your chance to make a Christmas sale an amazing gift for both your customers and yourself.

2. Offer Surprise Upgrade

Another great way to boost customer retention and holiday spirit up is to offer some surprise upgrades. It can be a switch to business class for some loyal clients or an access of PRO-version of your software for a month or so. Anyway, surprise upgrade is the perfect way to show the advantages of some fee-paid services and pamper your clients they way they deserve it.

3. Send a Lovely Postcard

unspecified Besides, even small signs of attention can bring their fruits. Think about sending your customers holiday postcards. We in Rubyroid Labs send postcards to our clients every year and get great feedback from them.

Make the postcard personalized and the results of your post activity will be just grand!

4. … Or Some Gifts

If your budget allows, you can send not only a postcard but also some gifts with them. Anything would work: it can be a branded calendar, something sweet or whatever your imagination is capable of. A good idea is to send the book your Company has found the most useful throughout the year. This way you will not only share useful knowledge but will also show your high professional level.

5. Throw a Party

nordstrom-rewards-party And finally, if you want to go serious about skyrocketing the Christmas spirit, throw a party for your clients or most loyal clients.

As you know, a little party never killed nobody. And such event is a perfect place for networking and strengthening your cooperation. So why don’t you become a bit closer to your clients this Christmas? We hope you enjoyed these pieces of advice. And what do you do for Christmas? Share with us in the comments!

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Daria Stolyar is a Marketing Manager at Rubyroid Labs. You can follow her at Linkedin.

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