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Trends in web development and IT outsourcing

Estimating a software development project is probably one of the harshest topics in relationships between customer and company. And in the majority of cases the question is not only about charging the right sum, but also providing realistic expectations management and marketing can rely on. At the same time, estimating a project is the least transparent part of project development. So we decided to start a short series of articles (see part 2 here) to uncover the shades a little.

In our web era A/B tests have become the little, but important helpers of any online product. Unlike offline competitors, we have a unique chance to try different theories and conduct some experiments with minimum effort and funds required. So it would be a crime to deprive yourself of such a chance. But not all A/B tests are efficient. Today we will learn how to develop a good A/B test theory that will actually help your business.