Selected Cases

E-commerce Online Store

Presli.by is a B2C e-commerce solution, where women of all ages can find fashionable clothes of any style.

Website

Team

3 full-stack developers

1 support developer

1 project manager

Timeline

2015 — present

Location

Belarus

Challenge

The founder of Presli came to Rubyroid Labs on the recommendation of his friend, with an urgent project: the сreation of a modern online store with an order management system. Complete creation of both retail orders and mail orders starting with the order of the product from the manufacturer and ending with the shipping of the completed order to the customer. Increase the engagement of online visitors, it was necessary to integrate the new system with various services, social networks and online an consultant system.

Solution

The target audience of the site are a women from Belarus, Russia, Ukraine and Kazakhstan, ages from 30 to 55, who are just starting to master new technologies. That means that platform and interface should be simple and user-friendly, so that even non-experienced PC users can be comfortable with it.

Since the project had to be completed as soon as possible, it was decided to divide the development into three stages.

First stage - planning and analysis of needs and objectives of the customer. Affecting the smallest details of requests to the application, we were able to identify the basic features which are necessary to implement and could make a detailed map of the site.

Second stage - web development. Based on the selected mockup design, the web application was developed as well as the following functions were introduced:

—  Payment system integration ( WebPay, Visa, MasterCard )

—  Social networks integration

—  User-friendly shopping bag

—  Convenient catalog with plenty filters

—  Full-functioning online store

—  Retail Rocket, Unisender automated services integration

—  Custom admin panel relevant to the company's business processes

Third stage - testing and launch of the project. Conducting QA testing wanecessarconditiofor thcorrect functioning of the platform. After approval of the project, team Presli was traineto worwitestablished E-commercsystem for fulcycle management of their business.

After the successful start, we keep adding new functionality to the system. Provide integration of various advertising (Google, Yandex CPA networks), analytical (Google and Yandex analytics) and marketing (Retail Rocket, Unisender) tools and services.

Meeting

Every day stand-up

Communication

Slack

Task Tracking

Redmine

Technology

How It Looks

Swipe

1/7

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presli
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presli
presli

Results

Thanks to the development of the new E-commerce system, convenient content management, integration with social networks, Presli were able to become the CIS leaders in the sale of women's clothing online, achieve high community engagement level and get great conversion rates. Nowadays, the site visits about 500,000 people per month with with the possibility to support more than 2000 online on the special days. Rubyroid Labs continues to support and supplement the new features for Presli.

Hear from the Customer

Dzmitry Harbuzau

CEO Presli, Belarus

Today, as a result, we have a functioning, “standing on Rails” and having a way on “train” project, the online store to be specific. Guys from Rubyroid Labs joined our “carriage”, listened to all our requirements and problems and it is already more than a year since we solve current issues and issues from the future. We have never heard that something is impossible!

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Contact Us

Belarus

375 29 681 57 34

Platonova str. 20B/3
Minsk, 220005

United States

1 609 224 5549

89 Park Lane
Glen Mills, PA, 19342

Belarus

375 29 882 82 82

Platonova str. 20B/3
Minsk, 220005

United States

1 609 224 5549

89 Park Lane
Glen Mills, PA, 19342