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Yelz

Digital transformation
for beauty store

  • Brand identity
  • UX/UI design
  • Web development
Yelz screen
about

Yelz is a chain of cosmetics stores with a unique algorithm of cosmetics selection. They aimed to open an online store and transfer their expertise in the selection of cosmetics from offline to online.

about Yelz about Yelz
duration

since june 2020 – ongoing

location

Kazakhstan

industry

beauty

team
  • 2 Ruby on Rails developers
  • 1 tech lead
  • 2 designers
  • 1 PM
  • 1 QA
results
  • 2 months

    needed to build MVP

  • 135%

    sales lift

  • 75%

    conversion by Click-through commerce

challenged to sell worldwide and saving the original shopping experience

The goal of Yellow store was to start selling cosmetics online and open the worldwide market.

Yelz goal image
Yelz goal image

In addition to e-store development, we were challenged to provide the same shopping experience as in their brick-and-mortar store. For online selling, it was important to integrate CRM with the warehouse system.

solution

online store with a unique cosmetics
selection module

We started with the requirements and defined features for MVP
and further stages of development.

solution img
solution img

ui/ux design and logo

Designers were faced with the task of developing e-store interface from scratch and a visual style, including logo. It was essential for the client that the website conveyed the brand's aesthetics and fulfilled its business task.

Yelz design image
Yelz design image Yelz design image
Yelz design image Yelz design image Yelz design image

smart module

Together with a team of trichologists and dermatologists, Rubyroid Labs development team created a smart module. It allows clients to sort out a product according to their face, body skin or hair peculiarities.

Yelz smart module image Yelz smart module image Yelz smart module image

delivered features

  • sign in via sms
  • product catalog
  • sorting and filtering
  • cart
  • online payment
  • catalog search
  • email newsletter
  • the cosmetics selection module
  • integration with CRM
  • integration with the warehouse system
Yelz delivered features

development stages

We use agile methodology during the project.

  • Business analisys

  • UI/UX design

  • Development

  • Stabilization (QA + Bug fixing)

dev phases img

technology stack

backend icon
Backend
Ruby Ruby on Rails Postgresql Puma Grape Sidekiq ActiveAdmin Rspec
frontend icon
Frontend
Node.js Next.js React Redux (thunk) Jest
linter icon
Linter
Eslint Rubocop
Yelz image Yelz image Yelz image
Yelz integration

communication

  • Meetings

    Daily standup meetings
    Twice a week meetings with a client

  • Tools
    • Slack icon
    • Apache icon
Yelz communication

Their meticulous and detailed approach was simply outstanding. Rubyroid Labs delivered an exceptional e‑store. They also demonstrated a perfect workflow by maintaining consistent communication with the client.

Dina Malik, Founder Yellow Store Dina Malik, Founder Yellow Store, Kazakhstan

estimate your project

Pavel Nahorski, VP of Business Development

Pavel Nahorski VP of Business Development

Rating of Rubyroid Labs 5.0
based on reviews of 47 customers