Yelz
Digital transformation for beauty store
- Brand identity
- UX/UI design
- Web development
about
Yelz is a chain of cosmetics stores with a unique algorithm of cosmetics selection. They aimed to open an online store and transfer their expertise in the selection of cosmetics from offline to online.
duration
since june 2020 – ongoing
location
Kazakhstan
industry
beauty
team
2 Ruby on Rails developers
1 Tech Lead
1 Designer
1 PM
1 QA
results
2 months
needed to build MVP135%
sales lift75%
conversion by Click-through commercechallenged to sell worldwide and save the original shopping experienceThe goal of Yellow store was to start selling cosmetics online and open the worldwide market.
In addition to e-store development, we were challenged to provide the same shopping experience as in their bric‑and‑mortar store. For online selling, it was important to integrate CRM with the warehouse system.
solution
online store with a unique cosmetics selection module
We started with the requirements and defined features for MVP and further stages of development.
ui/ux design and logo
Designers were faced with the task of developing e-store interface from scratch and a visual style, including logo. It was essential for the client that the website conveyed the brand's aesthetics and fulfilled its business task.
smart moduleTogether with a team of trichologists and dermatologists, Rubyroid Labs development team created a smart module. It allows clients to sort out a product according to their face, body skin or hair peculiarities.
delivered features
sign in via sms
product catalog
sorting and filtering
cart
online payment
catalog search
email newsletter
the cosmetics selection module
integration with CRM
integration with the warehouse system
development stages
We use agile methodology during the project.
Business analisys
UI/UX design
Development
Stabilization
(QA + Bug fixing)
technology stack
Backend
Ruby
Ruby on Rails
Postgresql
Puma
Grape
Sidekiq
ActiveAdmin
Rspec
Frontend
Node.js
Next.js
React
Redux (thunk)
Jest
Linter
Eslint
Rubocop
communication
Meetings
Daily standup meetings
Twice a week meetings with a client
Tools
Slack
Redmine
Their meticulous and detailed approach was simply outstanding. Rubyroid Labs delivered an exceptional e-store. They also demonstrated a perfect workflow by maintaining consistent communication with the client.
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