Digital transformation for beauty store
- Brand identity
- UX/UI design
- Web development
Yelz is a chain of cosmetics stores with a unique algorithm of cosmetics selection. They aimed to open an online store and transfer their expertise in the selection of cosmetics from offline to online.
since june 2020 – ongoing
2 Ruby on Rails developers
1 Tech Lead
In addition to e-store development, we were challenged to provide the same shopping experience as in their bric‑and‑mortar store. For online selling, it was important to integrate CRM with the warehouse system.
Designers were faced with the task of developing e-store interface from scratch and a visual style, including logo. It was essential for the client that the website conveyed the brand's aesthetics and fulfilled its business task.