Yelz

Digital transformation for beauty store

Brand identity
UX/UI design
Web development

about

Yelz is a chain of cosmetics stores with a unique algorithm of cosmetics selection. They aimed to open an online store and transfer their expertise in the selection of cosmetics from offline to online..0

duration

since june 2020 – ongoing

location

Kazakhstan

industry

beauty

team

2 Ruby on Rails developers

1 Tech Lead

1 Designer

1 PM

1 QA

results

2 months

needed to build MVP

135%

sales lift

75%

conversion by Click-through commerce

challenged to sell worldwide and save the original shopping experienceThe goal of Yellow store was to start selling cosmetics online and open the worldwide market.

In addition to e-store development, we were challenged to provide the same shopping experience as in their bric‑and‑mortar store. For online selling, it was important to integrate CRM with the warehouse system.

solution

online store with a unique cosmetics selection module

We started with the requirements and defined features for MVP and further stages of development.

ui/ux design and logo

Designers were faced with the task of developing e-store interface from scratch and a visual style, including logo. It was essential for the client that the website conveyed the brand's aesthetics and fulfilled its business task.

smart moduleTogether with a team of trichologists and dermatologists, Rubyroid Labs development team created a smart module. It allows clients to sort out a product according to their face, body skin or hair peculiarities.

delivered features

product catalog

sorting and filtering

cart

online payment

catalog search

email newsletter

the cosmetics selection module

integration with CRM

integration with the warehouse system

development stages

We use agile methodology during the project.

Business analisys

UI/UX design

Development

Stabilization (QA + Bug fixing)

technology stack

Backend

Ruby

Ruby on Rails

Postgresql

Puma

Grape

Sidekiq

ActiveAdmin

Rspec

Frontend

Node.js

Next.js

React

Redux (thunk)

Jest

Linter

Eslint

Rubocop

communication

Meetings

Daily standup meetings

Twice a week meetings with a client

Tools

Slack

Redmine

Their meticulous and detailed approach was simply outstanding. Rubyroid Labs delivered an exceptional e-store. They also demonstrated a perfect workflow by maintaining consistent communication with the client.

Dina Malik, Founder Yellow Store, Kazakhstan

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Rating of Rubyroid Labs 5.0

based on reviews of 44 customers

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