since june 2020 – ongoing
Kazakhstan
beauty
- 2 Ruby on Rails developers
- 1 tech lead
- 2 designers
- 1 PM
- 1 QA
challenged to sell worldwide and saving the original shopping experience
The goal of Yellow store was to start selling cosmetics online and open the worldwide market.
In addition to e-store development, we were challenged to provide the same shopping experience as in their brick-and-mortar store. For online selling, it was important to integrate CRM with the warehouse system.
online store with a unique cosmetics
selection module
We started with the requirements and defined features for MVP
and further
stages of development.
ui/ux design and logo
Designers were faced with the task of developing e-store interface from scratch and a visual style, including logo. It was essential for the client that the website conveyed the brand's aesthetics and fulfilled its business task.
smart module
Together with a team of trichologists and dermatologists, Rubyroid Labs development team created a smart module. It allows clients to sort out a product according to their face, body skin or hair peculiarities.
delivered features
- sign in via sms
- product catalog
- sorting and filtering
- cart
- online payment
- catalog search
- email newsletter
- the cosmetics selection module
- integration with CRM
- integration with the warehouse system
development stages
We use agile methodology during the project.
-
Business analisys
-
UI/UX design
-
Development
-
Stabilization (QA + Bug fixing)
technology stack
Backend
Ruby Ruby on Rails Postgresql Puma Grape Sidekiq ActiveAdmin Rspec
Frontend
Node.js Next.js React Redux (thunk) Jest
Linter
Eslint Rubocop
communication
-
Meetings
Daily standup meetings
Twice a week meetings with a client -
Tools
Their meticulous and detailed approach was simply outstanding. Rubyroid Labs delivered an exceptional e‑store. They also demonstrated a perfect workflow by maintaining consistent communication with the client.
Dina Malik, Founder Yellow Store, Kazakhstan
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Pavel Nahorski VP of Business Development
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