ror dev golang dev contact us
The Donor Sibling Registry

UI/UX upgrade
for donor search

  • UI/UX audit
  • Website redesign
Nnoxx screen
about

The Donor Sibling Registry helps donor-conceived individuals connect with biological relatives. The platform hosts nearly 95,000 members and has linked over 26,000 half-siblings and donors. Users can post for free, subscribe, search for relatives by donor numbers, and connect. It also offers educational resources, support, and donor conception research.

about Donor Sibling Registry
duration

2 months

location

USA

industry

healthcare

team
  • 1 business analyst
  • 1 UI/UX designer
  • 1 project manager
results
  • Clear

    membership sign-up process

  • Improved

    visual ‘look and feel’
    of the website

  • Advanced

    website navigation

challenge

The platform was struggling to convert free users into paid members, and this led to a steady decline in subscriptions. While visitors engaged with the site and made free posts, they didn’t take the next step to join the donor sibling community with a paid membership. On top of that, there were numerous complaints about difficulties with website navigation.

challenge image

UI/UX analysis

We performed a UI/UX audit to identify the main issues with the website. Through a detailed analysis in Google Analytics, we uncovered pain points where users had the most difficulties. Both desktop and mobile versions of the website needed improvements.

The challenges involved lengthy text, unclear guidance on membership registration, and an outdated user interface design. We thoroughly analyzed the details and the client’s needs to offer our solutions.

review image

sign-up page optimization

Purchasing a membership required users to complete a lengthy sign-up process with numerous fields, which our UI/UX analysis revealed as a key drop-off point for many visitors.

Our designer created a dedicated membership section and placed it on the most visited pages of the website. We also restructured the sign-up page and simplified the registration process, allowing users to complete some fields until after signing up.

audit image

landing page layout restructuring

The most visited pages contained long blocks of text difficult to read. This issue was even more critical on the mobile version of the website, where the small screen size made navigation too complicated.

We redesigned the content presentation and restructured the layout to enhance readability and visual appeal, emphasizing key details for better user engagement.

review image

UI design and navigation improvement

The site navigation was confusing and ineffective for both guests and authorized users. It was challenging to find the necessary information due to poor content structure. The design was also outdated and needed a more modern look.

Our UI/UX designer rebuilt key navigation elements, refreshed the design colors, and improved layout for the most visited pages from a UX perspective.

review image

delivered features

  • creation of membership section
  • sign-up page optimization
  • landing page layout restructuring
  • UI design refreshing
  • navigation improvements

communication

  • The communication between the client and our team was organized as follows: daily brief meetings between the project manager and the designer, and collaborative meetings involving the project manager, designer, and client after the completion of each section's redesign.

  • Tools
    • Google Analytics icon
    • Google Meet icon
    • Slack icon
Communication image

results

Our new design concept tackled the issue of user abandonment caused by outdated and confusing page layouts. We implemented improvements designed to increase the number of subscriptions from new users and reduce the bounce rate.

The client expressed satisfaction with the results and requested our developers to implement the new design. The project is currently in the development phase.

image Donor Sibling Registry

estimate your project

Hanna, Head of Software Design

Hanna Head of Software
Design

file size limit - 10 MB
more cases
services
Rating of Rubyroid Labs 5.0
based on reviews of 47 customers
next

Real Estate CRM Development Case