Most companies that have been in business long enough end up considering the development of their own CRM. Once you have learned your clientele, discovered what works with them and teased out your priorities, you may want to scale your success. At this point, you already know that custom CRM will provide unparalleled opportunities.

The next natural step is deciding on your development partner. This process will have you choose the language and framework to build with. At Rubyroid Labs, we have discovered the incredible benefits of Ruby on Rails for crafting custom CRMs. This framework has time and again proven a perfect match for the task.

Keep reading to explore seven reasons why we believe that Ruby on Rails CRM apps are among the best in class.

1. Painless Developer Onboarding

Formalized in 2005, Ruby on Rails has matured into a highly unified technique. In other words, it has grown into a set of best practices, principles, and processes that every RoR developer worth their salt has down pat. These include strict project architecture requirements and general guidelines.

In addition, the Ruby language is by nature close to English. This helps engineers swiftly read the code written by a predecessor who laid the groundwork for the project and jump right on it.

As you keep on improving your Ruby on Rails CRM app, you can painlessly onboard new crew members. This results in cost efficiency for you as you will not have to pay for hours they would spend getting into the swing of things, as is typical for most other language-framework combinations.

2. Enabling Most Unconventional Solutions

Despite being deeply rooted in best practices, the Ruby on Rails framework comes with the benefit of Ruby’s flexibility. Its unified project architecture makes wiggle room at every step of development, allowing for tweaks without trading off code clarity or logic.

With the flexibility of design and functionality provided by Ruby on Rails, you can introduce all types of reports, graphs, and features so unique that preset CRM platforms are just not meant to enable them.

Whether you want to set an unconventional customer behavior tracking model, a complex user role system or a sophisticated access level hierarchy in your custom CRM, Ruby on Rails will provide relevant aids.

The toolset available to RoR developers is powerful. It includes a wide range of preset solutions and 3rd-party libraries that miraculously simplify and rev up the process. Utilizing these libraries in a project to implement custom features is easy and rarely requires any extra job.

Most Downloaded Ruby Gems

3. Rapid Implementation of New Features

Business needs are subject to change. In our fast-paced world, features that could improve the game for you today will become irrelevant tomorrow before you even have a chance to roll them out.

Ruby on Rails empowers you to move rapidly toward new functionality. Unlike many other, more demanding, heavy languages and frameworks, it gives you almost unlimited power over your custom CRM. You are free to decide what is more important at the moment: development speed, neat architecture or perfectly written code.

Sometimes rolling out a new feature is so crucial for achieving immediate goals that you have no time to polish up product architecture or meticulously describe classes and interfaces (I’m looking at you, Java). With Ruby on Rails, you can use shortcuts and get back to cleaning up the mess at the back door later when there are no pressing challenges.

In addition, there are numerous Ruby on Rails libraries that can be swiftly put to work to realize new functions.

4. Dynamic Adjustments

As a business owner or manager, you want to be in charge of the game at every point. Sometimes you need to change prices for the items that were not supposed to be changed for a long time, offer an exclusive, personalized discount, edit payment details or make other adjustments that the current interface does not allow you to make.

With Ruby on Rails, you can solve this challenge without breaking a sweat. You do not have to manipulate your database running the risk of unpredictable consequences, which happens often with C# or Java.

Just go to the Web Console, launch a precise copy of your custom RoR CRM and make changes on the fly. All the triggers and callbacks function identically to the original system.

5. Fast and Robust Prototyping

As you experiment, you will love the overall speed of application and resource efficiency provided by Ruby on Rails.

Before introducing a new feature, you may want to know whether it is going to improve business processes. The best way to do that is to put together a prototype and test-drive it in a real-life environment.

Odds are that the benefits of the feature will prove to be subpar. With a Ruby on Rails CRM, the potential resource waste is reduced to a minimum thanks to fast and robust prototyping it facilitates.

RoR developers can introduce a new model and form, link it with other relevant models and set routes in a matter of minutes. Once that is done, you can proceed to test a prospective feature. If it comes out lame you can purge it without shedding a tear — just don’t take this as free license to create a mess!

This benefit of Ruby on Rails will be extremely helpful if you are developing a custom CRM. It empowers you to toy with an MVP in a cost-efficient manner until you discover what features your target market is willing to pay for.

6. Efficient Data Processing

A custom CRM app is all about bespoke reports, spreadsheets, and graphs. In order to efficiently handle them, you will need to enable a slew of specific database requests. This is achieved through object-relational mapping (ORM), a technique that allows for the conversion of data as it moves from one type of system to another.

Ruby on Rails draws on the most advanced ORM system known as ActiveRecord. By using it, developers can describe every database request without writing a single SQL line. Other project team members can easily read this description and reuse this type of request. 

In addition, ActiveRecord takes upon a plethora of routine tasks, such as cashing request feedback and lazy loads.

All this simplifies the entire process of data management for the purpose of custom CRM.

7. Community Support at Dealing with Difficult Issues

When introducing fancy bells and whistles, developers might enter a completely new domain that they are unaccustomed to. This is where another benefit of Ruby on Rails kicks in: the supportive community.

No matter how odd your problem may sound, someone will come to the rescue quickly enough. The official RoR community group on Google features over 69,000 topics while there are more than 312,000 related questions on Stack Overflow.

ror community

As introducing new features with Ruby on Rails relies heavily on third-party libraries, it has long become a common rule for their creators to clarify details upon request. This means that developers are not left to their own devices figuring how to make good use of libraries.

Over to Your Custom RoR CRM Project

The speed of development, resource-efficiency, tried-and-true practices, flexibility, and amazing community that is always ready to help — all these benefits make Ruby on Rails a natural choice of a framework for building your custom CRM app with.


Like every other technology, RoR has its pitfalls and you still need to partner with seasoned professionals to avoid them. Here at Rubyroid Labs we know best how to develop a сustom CRM system using Ruby on Rails while ensuring seamless integration with your workflows.

Contact us today and we will develop a scalable customer relationship management solution that will help you hit the next level.

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Project Manager at Rubyroid Labs

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