If you have been in the business long enough, you might be considering the development of your own customer relationship management tool. You know your clientele well, know what works best and want to boost profits by using that knowledge with your custom CRM app.

You will need to choose the programming language and framework to build it with. Now, make no mistake: Ruby on Rails is a perfect match for the job.

Keep reading to explore seven reasons why we believe that Ruby on Rails CRM apps are among the best in class.

1. Onboard Developers with Ease

You will have no trouble adding developers to your Ruby on Rails project team — for two reasons:

  1. Ruby on Rails is a mature, highly unified technology. All RoR professionals stick to the same best practices, architecture requirements, and general guidelines.
  2. The Ruby language is by nature close to English. Thanks to that, an RoR engineer will read the code written by any other engineer like an open book.

This will be a big coup for you as you keep on improving your Ruby on Rails CRM app. You will not have to pay for hours developers would spend getting into the swing of things, as is typical for most other language-framework pairs.

Big Purple Dot
Our team was quick to help Big Purple Dot shore up the development of its Ruby on Rails CRM.

2. Bring Your Boldest Ideas Into Being

Got a unique sales-focused functionality in mind? Use Ruby on Rails to build your CRM based on it.

You might want to set an unconventional customer behavior tracking model, a complex user role system or a sophisticated access hierarchy in your CRM. Ruby on Rails will provide aids for that.

Moreover, this framework will enable better informed decisions by allowing you to use all types of reports and graphs with your CRM system.

The Ruby on Rails framework takes its versatility from the Ruby language. Thanks to its unified project architecture, you can make tweaks at every step of development without trading off code clarity or logic.

Another reason why RoR is so versatile is the toolset that’s available to developers. It includes a variety of preset tools and third-party libraries that simplify and rev up the process. Programmers can use these libraries in a project to build custom features with little to no extra coding work.

Most Downloaded Ruby Gems

3. Build New Features Fast

Being ahead of consumer trends and changes in your business will be easy with custom Ruby on Rails CRM software.

In our fast-paced world, features that could improve the game for you today may become irrelevant tomorrow. Failing to roll those features out while they’re still hot is a shame. A custom Ruby on Rails CRM system backed by professionals will help you move faster.

Unlike many other, more demanding, heavy languages and frameworks, Ruby on Rails gives you almost unlimited power over your CRM software. You can decide what’s more important at a given moment: development speed, the neatness of architecture or code clarity.

When you’re pressed to push a new feature live, you have no time to polish up software architecture or meticulously describe classes and interfaces (I’m looking at you, Java). Ruby on Rails gives you shortcuts so that you can leave the cleanup of the mess at the back door for later.

And don’t forget about the wealth of publicly available RoR libraries that speed up development, too.


4. Manage System Settings on the Fly

You will make the most of your sales and marketing with dynamic CRM settings enabled by Ruby on Rails.

One day you might need to change pricing policies that were not supposed to be changed yet. Next time, you will want to offer a personalized discount and edit payment details.

With C# and Java, you will have to tweak your codebase for tasks like those. It’s easy to break something in those circumstances.

But if your CRM system runs on Ruby on Rails, there is no such risk because you don’t need to go to the code level.

All you have to do is launch a copy of your CRM app in the Web Console and make changes. Before you apply these changes, you can test your new CRM settings with that copy, as it works very much like the original system.

5. Feel Free to Experiment

You will love the application speed and resource efficiency as you experiment with your CRM system running on Ruby on Rails.

Before adding a new feature, you may want to know whether it is going to improve business processes. The best way to do that is to put together a prototype and test-drive it in a real-life environment.

If the feature proves to be a failure, you will regret having wasted your time to build it. With a Ruby on Rails CRM app, that time is reduced to a minimum thanks to the fast prototyping the technology allows.

RoR developers can build a new model and form, link it with other relevant models and set routes in a matter of minutes. Once that is done, you can start testing a prospective feature. 

If you don’t like the end result, you can purge it without mercy. Just don’t take this as a free license to create a mess!

This benefit of Ruby on Rails is especially relevant for startups wishing to developing a custom CRM. It lets you toy with your minimum viable product (MVP) in the least expensive manner until you discover what features your target market is willing to pay for.

Homepage of the Big Purple Dot
Homepage of the Big Purple Dot customer CRM app running on Ruby on Rails

6. Make Complex Data Work to Your Advantage

Ruby on Rails will help you handle complex data.

A custom CRM app is all about bespoke reports, spreadsheets, and graphs. In order to use it right, you will need to enable a slew of specific database requests. This is achieved through object-relational mapping (ORM), a technique that allows different software systems to interpret data as it flows between them.

Ruby on Rails draws on the most advanced ORM system, known as ActiveRecord. Developers can use it to describe every database request without writing a single code line. Other project team members can read these descriptions to reuse the type of request.

In addition, ActiveRecord takes on a plethora of routine tasks, such as caching request feedbacks and lazy loads.

ror crm - Statistics in Big Purple Dot
Statistics in Big Purple Dot, a CRM app we’ve helped build using Ruby on Rails

7. Get Help from the Community

If you get stuck adding features to your CRM system, the Ruby on Rails community will come to your rescue.

Go to a Ruby on Rails group or forum and post your problem. Regardless of the nature of your issue, someone will provide a piece of advice. The official RoR community group on Google features over 69,232 topics, and there are more than 319,053 related questions on Stack Overflow.

ruby on rails crm

As Ruby on Rails development relies on third-party libraries, it has long been a rule that the libraries’ creators clarify details upon request. This means that RoR developers are not left to their own devices figuring how to make good use of libraries.

Over to Your Custom Ruby on Rails CRM System

Now you know what makes Ruby on Rails the natural choice of framework to build your custom CRM app with. To move from knowing to doing and get the most out of it, partner with professionals.

Here at Rubyroid Labs we can develop a Ruby on Rails CRM system for you and integrate it into your workflows.

Contact us today and we will develop a scalable customer relationship management solution to help you hit the next level.

Rubyroid Labs is the custom CRM development company. Learn more about our services.

custom ruby on rails crm

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