Marketing tips and tricks

In our web era A/B tests have become the little, but important helpers of any online product. Unlike offline competitors, we have a unique chance to try different theories and conduct some experiments with minimum effort and funds required. So it would be a crime to deprive yourself of such a chance. But not all A/B tests are efficient. Today we will learn how to develop a good A/B test theory that will actually help your business.

Recently Gartner has published it annual CIO Agenda Report, in which it tracked all the main trends, problems and tendencies IT leaders in big companies are facing up with. We know how reluctant you are to read huge reports with tons of information (and we don’t blame you). So we have read it for you and gathered the main takeaways form the paper in a simple language. Get insights now.

We love to share the projects we develop. For our readers it is a great chance to see how versatile are the projects we are capable of, and for Rubyroid Labs Team it always a pleasure to take a step back and have a look at what we have created. Today we will tell you about a small, but nice project we took part in – improvement of Dragonbee Animation Studio Website.

All May we were telling how to build a successful MVP, so that at the end of the day you have nothing to regret and the whole process of creating the product was smooth and easy. In the previous articles, you should have learned how to figure out scope and vision of the products as well as how to choose features for your MVP right. Today we will cover the final part of building a successful MVP.

We are glad to introduce to you our freshly-baked infographics, which would shade some light on how gender influences marketing choices your customers make and as a result your marketing strategy. We gathered some of the most surprising and useful information and organized it in an engaging way, so that you could learn something useful without getting bored. Check it now.

Building MVP is like making a foundation for your house. It is where you start from and what defines the success of the whole project. Many entrepreneurs face difficulties here though. So we decided to start a series of articles, where we will cover all the main steps one should go through to build a successful MVP and lay the groundwork for a successful project. It will be useful for those who have already gathered the required funds or are yet thinking about the investments. Let’s start the journey now.