Scalable mobile app for alcohol habit transformation
Mindful drinking app with a behavior change program and habit tracking tools. We rebuilt an unstable legacy app into a reliable cross-platform product with secure authentication, subscriptions, audio content, and personalized user journeys for mental wellness support.
Business context
Unconscious Moderation is a mindful drinking application designed to help people build a healthier relationship with alcohol. Unlike many solutions in this market that promote an “all-or-nothing” approach to sobriety, Unconscious Moderation focuses on awareness. Through a structured mental wellness 90-day program, the app guides users to reset habits, helping them gradually transform automatic patterns without shame and rigid restrictions.
Project in facts
- Mental health
- USA
- React Native developer, PM
- November 2025 – March 2026
- React Native development, Staff augmentation
- React Native, Expo, NestJS, TypeScript, PostgreSQL, Redis, AWS
Challenge
The client approached us for mobile app development after several unsuccessful attempts with previous teams. Their legacy mobile application was unstable, heavily bugged, and failed to reflect the depth of their 90-day mental wellness program. Frequent crashes and broken user flows resulted in high user drop-offs, preventing the client from delivering their experience at scale. To rescue the product, the client needed a stable, user-friendly iOS application built for long-term scalability.
Product goals
- Gradually guide users through the 90-day program
- Support seamless audio sessions, including background playback
- Provide secure tools for habit tracking and personal journaling
Solutions
Following a code audit, we replaced the legacy app with a modern platform built around the client’s methodology. Our team developed the product logic, which features a 90-day program with staged content delivery, personalized onboarding, progress tracking, and goal-setting mechanics.
We built a drink-tracking system that combines session planning, real-time logging, limit reminders, and post-session reflections. Complementary self-monitoring tools (journaling, photo logs, and data visualizations) were integrated to help users identify behavioral patterns.
In parallel, our engineers implemented essential commercial infrastructure (authentication, subscription management, multilingual support, push notifications, and analytics). An optimized audio library supports background playback.
Modern platform rebuild
Replaced legacy application with a methodology-driven solution featuring staged content delivery
Commercial infrastructure
Secure authentication, subscription management, multilingual support, push notifications, analytics, and audio library with background playback
Behavioral coaching tools
Drink-tracking system, real-time logging, limit reminders, and post-session reflections
Engineering approach
We rebuilt the platform using NestJS, leveraging its modular architecture and clean separation of business logic to streamline future feature expansion.
For the mobile application, we leveraged React Native development with Expo to maintain a single, cross-platform codebase. We implemented over-the-air (OTA) updates to let the client instantly deploy content fixes and feature enhancements, bypassing app store approval delays. To ensure a highly responsive user experience, the frontend utilizes structured state management, efficient server-state synchronization, and robust form validation throughout onboarding and tracking workflows.
Designed as a subscription-first product, the platform uses RevenueCat to centralize multi-platform monetization and Mixpanel to track user engagement, onboarding completion, and retention. The backend infrastructure runs on AWS App Runner, paired with PostgreSQL and Redis for secure storage and reliable background processing.
Business impact
Result
Rubyroid Labs helped the client transform an unstable product into a custom mobile app that successfully delivers their behavioral change methodology.
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Digital delivery of a proven methodology
The application translates the client's unique program into a guided experience with staged content, habit tracking, progress monitoring, and personalized onboarding. -
Successful market launch
The application was released on the App Store and received positive user feedback for its intuitive experience and supportive, non-judgmental approach.
Rubyroid Labs delivered everything on time with better quality than expected. I worked directly with Ana and David who put their heart and souls into our project. I am forever grateful for finding them.
John Brown, owner, Unconscious Moderation 
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