Building a food delivery app with a multi-restaurant unified cart
Built a food delivery platform with a cross-platform mobile app and restaurant management CRM. We implemented multi-restaurant ordering, integrated real-time order tracking, and enabled rapid product updates through remote configuration.
Business context
Full Kitchen is a food delivery platform that rethinks traditional ordering by allowing customers to combine dishes from multiple restaurants in a single delivery. Through community-based order aggregation, the platform offers better prices, shorter delivery times, and greater meal variety.
Project in facts
- Food delivery
- USA
- 2 Fullstack developers, UX/UI designer, PM
- March 2020 – November 2020
- React Native development, CRM, Brand identity, UX/UI design
- React Native, Ruby on Rails, PostgreSQL, GraphQL, Sidekiq
Challenge
The client wanted to launch an innovative food delivery platform within just two months. To combine meals from multiple restaurants into a single order, the team had to rethink standard food delivery workflows. The application had to support a non-traditional ordering model and simplify multi-restaurant checkout.
Product goals
- Enable customers to combine meals from multiple restaurants in a single order
- Deliver a fast ordering experience with minimal checkout friction
Solutions
We delivered a complete MVP ecosystem within two months, designing the brand identity, mobile app, landing page, and an administrative CRM. The mobile app covers the entire customer journey, from SMS authentication to payments and order tracking.
To encourage customer retention from the very first release, we implemented loyalty rewards, referral campaigns, automated post-delivery reviews, and push notifications. When market demands shifted, we quickly adapted the product by introducing scheduled meal pre-orders and pickup options that reduced delivery costs.
We also implemented over-the-air updates, remote configuration, and a comprehensive analytics ecosystem, so the client could release functionality without waiting for store approvals.
Unified ordering
Allows customers to combine meals from multiple restaurants in a single purchase.
Restaurant CRM
CRM for menu management, order processing, campaigns, and operational analytics.
OTA deliveries
Over-the-air (OTA) updates and remote config enable instant releases bypassing app store reviews.
Retention mechanics
Loyalty rewards, referrals, and real-time tracking increase repeat purchases.
Engineering approach
We selected React Native development approach to deploy a single codebase for iOS and Android, writing native modules where cross-platform abstractions fell short. Our Ruby on Rails development team built a backend leveraging GraphQL, PostgreSQL, and Sidekiq for scalable order processing and real-time logic, with Braintree as the payment gateway.
To maximize shipping velocity, we integrated CodePush for over-the-air (OTA) updates, bypassing app store bottlenecks. A custom remote configuration system allows modifying UI and product behavior directly from the admin panel. Combined with Segment, Mixpanel, and Firebase, this decoupled architecture enables data-driven product updates and personalized customer engagement without traditional deployment friction.
Business impact
Result
Rubyroid Labs transformed an innovative food delivery concept into a market-ready digital product.
-
60-day MVP delivery
Released iOS/Android applications and CRM within the planned timeframe, allowing the client to validate its unique multi-restaurant delivery model. -
Adaptive pandemic pivot
Rapid implementation of new delivery scenarios (curbside pickup, scheduled pre-orders) during COVID-19 allowed the client to drive sales growth.
Planning a high-velocity launch for a complex digital product?
Fill out the form below to discuss your project with our team. We’ll get back to you within one business hour. NDA available upon request.
Thank you.
Your message has been sent successfully!
We’ll get back to you within one business hour. Requests sent outside business hours are answered on the next business day.
