UI/UX improvement for a photo editing service

UI/UX review

We conducted a comprehensive UI/UX review of the platform’s registered users area. As a result, over 150 issues were identified.

Most of them were related to poor user experience, which reduced user engagement.

Some pages were overloaded with the important information, making the website difficult to use.

The typography hierarchy, margins, padding, visual representation, and buttons did not follow modern design standards. Additionally, some blocks and sections on the platform lacked consistency. Users struggled to perceive information, felt frustration and abandoned orders.

The designers proposed solutions for each issue.

redesign of the registered users area

Based on the UI/UX review of the platform’s registered users’ area, we made a full redesign of this section, making the interface more intuitive for users to navigate.

Our UI/UX designers created a new typography hierarchy by improving font sizes, colors, and styles to help users focus on the key information. We redesigned the page layout by placing more visual elements. Additionally, we added system warnings and notifications to inform the users about various actions, such as exiting the page or prompting guests to create an account.

The updated design boosted usability, readability, and content comprehension. The new visual aspect met current trends and styles.

order flow optimization

The reorganization of the order placement flow was one of the key elements of the project. Initially, the flow consisted of seven steps and was too complicated for users. This reduced the conversion as many users left the website without completing their orders.

Our UI/UX designer identified key pain points and simplified the order process, reducing it from seven steps to three. These improvements enhanced the user journey and boosted the conversion rate.